People often ask if it’s worth it to stage a home for sale. After 17 years in the Los Angeles Real Estate Market, it is evident that home staging makes a huge impact on a sale and has an extremely high ROI.
What is Home Staging?
Home staging companies ensure that your home looks up-to-date and inviting to potential buyers. A stager will place furniture, rugs, artwork, and decor in both the indoor and outdoor spaces of your home, maximizing the potential of every space in your home. A home stager ensures that the money you invest is worthwhile and that your home has the look and feel most desirable to a potential buyer.
How Much Does Home Staging Cost?
The price of home staging varies depending on the size of your home. Home Staging has always proven a worthwhile investment. For real examples of the success of staged homes in Los Angeles, take a look at our case studies!
Staging A Home- 4 Proven Benefits:
1)Makes A Home Feel Fresh And Contemporary:
When a prospective buyer walks into a home, they are looking for an inviting home, and often a new beginning. Making your home feel contemporary with a fresh feel sends a positive message to a potential buyer. Having your personal belongings around the home can be distracting to buyers. A stager’s placement of comfortable furniture, trendy artwork, and bright greenery makes your home feel original, fresh, and current. We often see buyers copy the stager’s ideas of design and furniture placement after buying a home! It’s worthwhile to invest in staged furniture to give a prospective buyer the right feeling in your home.
2)Makes A Home Objectively Relatable To Most People
When a house is furnished with the owner’s personal belongings, there’s a risk a buyer walks in and feels he can’t relate to the owner’s personality and style. A buyer may then (mistakenly) think he can’t relate to the home. Much like a hotel room, staged furniture is clean, neat, objectively pleasant, and eye-appealing, making a home more inviting to a potential buyer.
3) Gives An Appreciation For The Space
Stagers use their expertise to choose furniture that allows a buyer to appreciate a given room or space. When a room is empty, it’s hard for someone to envision the space as they would use it. Placing the right furniture in each room of the house, and the front and back yard, gives a buyer a true feel for the potential of the space. Stagers use accents such as mirrors, planters, accessories, and artwork that highlight the space in your home, and give it a larger, cleaner feel. 
4)A Far Better Online Presence
Most people who are searching for a home, are looking online before coming to an in-person showing. Staged homes give a much better impression online than a home with personal belongings. If the pictures of your home are eye-catching, clean, and appealing, buyers are far more likely to click on a post for your home and then want to come check it out in person.
Because staging a home gives it a greater potential for a buyer to fall in love, staging a home primes that home to sell for top dollar. The Bienstock Group will guide you through the process of staging your home- from start to finish.
Case Studies:
613 N Alta Vista Blvd-$24,000 in Upgrades Led to $400,000 in Profit!
In 2022, the owners of this home reached out that they were looking to move to a different neighborhood so their kids could live near friends and attend different schools, and they needed to sell in order to buy. Having young children, full-time jobs, and house prep going on at the same time would be challenging so we first found them a rental home. Prior to beginning any work, we had a buyer who was willing to pay $2,000,000 for the home “as is.” We knew the home could sell for more with some preparation. Based on our advice and guidance, the owners agreed to spend $24,000 on upgrades. Once preparations were complete, we took photographs and marketed the house in a way targeted to get top dollar. With multiple offers gathered, we sold the home for $2,400,000! At $1,255/sq.ft. The Bienstock Group set the record for the highest price per square foot for all houses 2,500 sq. ft or less in the whole 90036 neighborhood!
89 Fremont Place: Sold for $600,000 Over Previous Listing Price!
This beautiful house was previously listed with another agent for $6,000,000. It went into escrow but failed to close because the buyer couldn’t secure financing. In 2022, The Bienstock Group was brought on board. We prepared the house for sale by painting and staging. Our photographs were beautiful, our staging impeccable, and our marketing far-reaching. Within two days, we received and accepted an offer for $6,600,000! At $1,355/sq.ft., we fetched the highest price per square foot for any house ever sold in Fremont Place!
326 S McCadden Place: Sold for $600,000 Over The First Offer!
This home was originally purchased for $3,200,000 and remodeled, putting in a pool, ADU, and finishing the basement. The Bienstock Group first received an offer for $6,300,000, but we knew the house could sell for more. So we painted, installed curtains, and revamped the staging. Our strategy was successful and we sold over asking for $6,900,000, the highest comp on the street and smashing all records!
